What is Brand Positioning?
Brand positioning refers to the strategic process of creating an identity for a brand in the minds of its target audience relative to competitors. It’s about defining how a brand wants to be perceived by its customers and differentiating itself from other brands in the market.
Brand Positioning Involves:
Brand strategy
Brand guide creation
Audits and analysis
Cost-based positioning
Competitive research
Creative action
Public Relations
Public Relations
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Artist & Talent Management
Artist & Talent Management
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Celebrity Endorsement
Celebrity Endorsement
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Influencer Marketing
Influencer Marketing
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