Fame Pulse
Brand Positioning - Fame Pulse

What is Brand Positioning?

Brand positioning refers to the strategic process of creating an identity for a brand in the minds of its target audience relative to competitors. It’s about defining how a brand wants to be perceived by its customers and differentiating itself from other brands in the market.

Brand Positioning Involves:

Brand strategy

Brand guide creation

Audits and analysis

Cost-based positioning

Competitive research

Creative action

Archives

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